I studied Reading home work! It was very difficult for me. I found interesting article. “Kobito Zukan” was completed in 2006, but Nabata and Nagasaki Publishing soon found that finishing the book was one thing, while marketing it was another. With fewer kids at home these days, parents prefer tidy-looking, educational picture books.The Kobito characters even became popular merchandise late last year, when a collection of accessories featuring them-including key chains and straps for mobile phones-debuted. These character goods turned out to be a huge commercial success, with some retailers selling out in just a month or so.“The kobito characters stand out in today’s market, which is getting crowded with similar characters amid a decline in radical ideas, “said an official at Ran’s a Co., which produced the merchandise. “ Apparently, even consumers who do not know about the picture books are buying the goods.The company said that it has started considering whether to develop kobito stationery goods and appeal.
“I’d like to make this a life-time work and continue creating them for another 10 or 20 years,” Nobata said. “When I write more picture books and create more characters, I could make a second encyclopedia. I’d also like to turn them into video. But if I could develop kobito into truly staple characters over a long time without rushing, I think that would be the ideal.
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